We are so excited to announce our new line of Lovevery products, exclusively for Target 🎉
Why Target? We Heard You.
We heard from families that they loved Lovevery’s approach to playtime, but weren’t sure where to start. It has always been our goal to make Montessori learning principles more accessible and approachable.
We want Target guests to have an introduction to our developmentally appropriate toys and support for parents—and for our subscribers to be able to enrich their The Play Kit experience with new, compatible toys 💕
We’re Target guests ourselves—we all care about value, quality, sustainability, and family. Bringing Lovevery products to the Target community has been a long-time dream of ours and we can’t wait to share it with you ✨
Take a Closer Look
Where to Find Us
Lovevery’s stage-based play essentials are available in the baby aisle in certain Target stores and online here. Most items are shoppable here, with certain products available in-store only. Follow the store locator link at lovevery.com/target to find the nearest Target location where the exclusive Lovevery collection is available.
More than Toys
Lovevery’s mission is to give families a support system for a brighter future. Each Target play essential includes free access to content to help you make the most of playtime 🙌🏻 including:
- A Digital Play Guide
- Weekly stage-based emails
- Developmental tips, activities, and play
- Expert tutorials and videos
Same Great Quality, Baby-Safe, Sustainably Made
Our Target play essentials were designed by our same in-house design team, perfected through play studies, and thoroughly tested. You’ll find the same high-quality craftsmanship with child-safe materials, FSC-certified wood, organic cotton, nontoxic paint and finishes, and plastic free from BPA and phthalates 💚
How do these products benefit The Play Kits subscription experience?
Our new Target products are the perfect add-ons to enhance your Play Kit experience.
- Each item is age-based—with a helpful “starting at” age recommendation—so just like with your Play Kits, you know when and how to play
- We have designed these products in size and material to be compatible with your Play Kit items.
- We applied our play-tested process to update classics including a wooden stacker designed for babies, and a shapes puzzle and play car for toddlers. These are great items to complement the unique Play Kit essentials.
- We include a digital play guide for each item that includes expert videos with ways to play as your child grows.
How are the Target products different from what you offer in The Play Kits?
We often get asked, can you or will you ever sell your Play Kit items individually? The Play Kit items are designed to be a holistic developmental stage-based experience. Our new Target items allow for the flexibility to purchase a la carte, whether it’s to pick up some extra items to have on-hand for travel, family members’ homes, or gifts.
Why are some of the play essentials for Target the same as former products from The Play Kits?
You may recognize some items we have retired from the Play Kits subscription program. We thought these items were better suited for individual purchase. They offer the same developmental value as current Play Kit items, and we’re excited to bring them back for Target.
Are you going to make the toys in The Play Kits available for individual sale too?
No, we will not make the toys in The Play Kits available for individual sale. We have crafted each Play Kit to be developmentally appropriate for each age group. As a whole, each Kit has even more value than the Playthings do independently.
I like to support small businesses—does this mean that Lovevery is now “big business?”
Lovevery is the same mission-led company with Cofounders who are parents themselves and committed to families. Offering Lovevery play products at Target allows us to bring the Lovevery experience to more homes, and we’re dedicated to building a sustainable business that puts our childrens’ futures—and the planet—first.
Did Lovevery have to compromise quality to meet retailer price points?
Absolutely not! Our Target play essentials were designed by our in-house design team, perfected through play studies, and thoroughly tested. You’ll find the same high-quality craftsmanship with child-safe materials, FSC-certified wood, organic cotton, nontoxic paint and finishes, and plastic free from BPA and phthalates.
Do you include Play Guides with the Target products?
Yes! Each Target play essential includes free access to information delivered by child development experts to help you make the most of playtime. Your purchase includes:
- A Digital Play Guide with expert-led ways to play as your child grows
- Weekly stage-based emails
- Developmental tips, activities, and play ideas
- Expert tutorials and videos on your child’s development
We’re dedicated to providing an early learning system that’s tailored to your child’s exact stage. We hope more families will feel confident they’re giving their child the best possible start.
How do I access my Play Guide?
Please refer to the pamphlet in play essential packaging: it includes a unique QR code and instructions to access your free Digital Play Guide. We’ll send the Play Guide via email for easy reference.
I lost/no longer have my Play Guide and would like access to it.
Please contact our Customer Experience Team, and we’ll help you access your Play Guide.
Are you expanding into other retail locations?
We don’t plan to expand these exclusive items into other retail locations, Target is a special exception.
Do you offer returns and exchanges for other Lovevery products at my local Target store?
Since these products are exclusive to Target, you’re welcome to head to your local Target store for returns and exchanges for the products they carry. Target will not accept returns or exchanges for other Lovevery products. As always, if you have any questions or concerns please contact us directly at firstname.lastname@example.org
Is Lovevery going to stay at Target, or is this a temporary?
We did not bring our products to Target as a limited-time offer. We intend to keep offering Lovevery play essentials at Target on shelf and on-line for as long as they’ll have us!
Are the Target products available at Lovevery.com?
No; with exception to The Play Gym and The Block Set, our Target play essentials are available exclusively at Target and Target.com.
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