Join the Lovevery Research Community and explore new playthings

Inform and inspire Lovevery creators through product testing, focus groups, surveys and more.

Favorite activities for your child from our Disability Support Specialist

Learn how to use two popular Lovevery toys to encourage learning in children with disabilities, diagnoses, or learning exceptionalities.

Is it okay for your baby to suck their thumb? 

Are there benefits to thumb sucking? Should I try to stop my baby from thumb sucking? Learn if it's okay for your baby to suck their thumb.

Tummy time milestones by month

For a clear idea of positions and movements your baby may try from the earliest days of tummy time to the last, check out this illustrated month-by-month tummy time guide.

Best travel toys, according to Lovevery families

Traveling can present opportunities for learning and bonding through stretches of focused playtime together. Help make your vacation a little easier (and brainier) with these toys and activities for traveling with children.

Lovevery’s Disability Support Service offers personalized guidance

Parents of children with disabilities can subscribe to customized Play Kits based on their child's development goals and interests.

Inspire an early love of reading with Lovevery Book Bundles

Lovevery is thrilled to announce its new Book Bundles for Play Kits subscribers. We’re excited for you and your child to discover your new favorite books together.

Benefits of having a family pet

Studies suggest that a child’s relationship with a pet can have health and emotional benefits. Read how pets may build skills and attachment.

Sustainability spotlight: why materials matter

When it comes to your child’s development and the health of the planet, materials matter. Learn more about how and why we choose certain materials for our play products.

What is a B Corp? The Lovevery example

A B Corp meets the highest standards of verified social and environmental performance, transparency, and accountability. Learn more about Lovevery's certification.

Why babies need a vitamin D supplement

Read to understand why babies need a vitamin D supplement and the best ways to give it to your baby.

Choosing clothes for your baby

Choosing clothes for your baby isn’t solely a matter of comfort and style. Follow these tips to help support your baby's needs.

Parentese improves children’s vocabulary

Read the characteristics of parentese, an exaggerated speaking style, and understand how it benefits your child's vocabulary and conversational skills.

Walking calms babies more than being held

Researchers compared crying and heart rate in babies when they were held and when their mother walked around, carrying them. Learn more about the study results.

Identifying a tongue tie

A tongue tie is a condition that limits the movement of a baby’s tongue and can interfere with their feeding. Read more to see if your baby may have a tongue tie.

3 ways to connect long distance

Living far away from extended family can be tough. While nothing can compete with a real hug or cuddle, here are 3 meaningful ways for your family and baby to connect.

Building attachment with your baby may be easier than you think

Attachment plays an important role in how the structure of an infant’s brain forms, laying the foundation for their development. Read our tips on how to encourage attachment.

How to tell if your baby’s having a growth spurt

Learn when growth spurts usually occur and how to tell if your baby is going through one.

A book list for Black History Month

In honor of Black History Month, here are some books we love, written by Black authors and featuring Black characters in happy, present-day storylines. 

Mindful baby massage

Massaging your baby can be a great way for you both to relax, interact, and bond. Read our tips to understand if your baby is being overstimulated.

Nature or nurture? 2 books explain

When it comes to shaping your child’s brain, what matters more—their environment or their genes? Learn how to create an optimal environment for brain growth.

Bare those baby toes

Feet are one of the most sensory-rich parts of the body. Read our tips to help your baby’s rapidly growing brain learn with their feet.

Video chats can be good for babies

The American Academy of Pediatrics recommends no screen time for babies under 18 months, with one exception: live video chats. Read through our tips for a meaningful video call.

3 ways to observe Black History Month with your child

Since 1926, February has been a time to center the Black community. We celebrate Black contributions, commit to taking action against racism, and reflect on Black history and Black futures. Here are 3 ways to observe Black History Month with your family.

Holiday gifting with Lovevery

We’ve collected some FAQs to outline different options to give the gift of developmental play this season.

Lovevery Gift Guide Roundup

Lovevery is proud to be included in the following “Best Gifts” lists for its award-winning Play Kits for ages 0–4. Read more about what each publication loves about the Play Kits —and why they make the perfect gift.

Lovevery’s Award-Winning Play Essentials

Lovevery introduces app for parents

We’re excited to introduce our new Lovevery App, free and available to Play Kit subscribers 🎉

Lovevery for Target

Experience our new Target stage-based play essentials, as well as familiar favorites like The Play Gym and The Block Set, straight from your local Target location.

14 ways to celebrate Earth Day as a family

Earth Day is a time to celebrate nature and the environment. Teach your children how to take care of the earth with these fun activities, crafts, and books.

The complete guide to baby development milestones

We compiled this expert guide to help you know what to expect for your baby's growth and month-by-month development.

Celebrating Black History Month with babies and young children

Children of all races are never too young to take part in Black History Month. Here are ideas on how celebrate with your child, along with a list of books that center Black people and culture.

What are Montessori toys?

Some toys have characteristics that are aligned with Montessori principles. Learn what they are, why they can benefit your child, and how to introduce them.

5 reasons to gift a Lovevery subscription this holiday season

New York Magazine and Red Tricycle have put Lovevery’s Play Kit subscriptions on their gift lists. Here are five reasons to consider putting one on yours.

You can’t balance work and parenting during Covid. That’s OK.

As we continue to adjust to new normals, some things have stayed the same: working while caring for young children during a pandemic is really hard. Here are a few ways to ease the burden.

Diaper bag must-haves from real parents (and yes, all 30 are essential)

We talked to real parents about their must-have diaper bag essentials and on-the-go hacks. The list is extensive but ensures you won't be caught unprepared.

This powerful activity can change your child’s brain

Back-and-forth conversations with your baby have a significant impact on language development and are important for social, emotional, and cognitive growth.