Stage-based play essentials:
designed by experts, built for
babies and toddlers up to age 3
Designed
by experts
for your child’s
developing
brain.
The best play mat for your baby’s first year.
The original STEM for 18 months to 4+ years.
Gifting and Registry
for the little in your life.
Featured Product
A brilliant system of solid wood blocks for building spatial, creative, and problem-solving skills.
The Block Set | $90
Designed by experts
We’re here to help you feel confident you're giving your child the best play products for their developing brain. Designed by child development experts.
Press & Awards
The Love is real
As a former teacher, I love sets that have educational value and meet standards for learning
@brittanybanter
@brittanybanter
The blocks have helped Zoe use her imagination and build in ways I've never seen before! - Dylan
Sonny - 2 years old
@whitneyeveport
@whitneyeveport
💙
@ayeshacurry
@ayeshacurry
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My son jumped right in! We are loving our toddler play kit! - Mesle
My son jumped right in! We are loving our toddler play kit! - Mesle
HOORAY! 😁
He loves it!
@enikohart
So many amazing things, can't decide where to begin! @theburnoutbaby
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This is terrific! The Play Guide is gold! - Matt
This is terrific! The Play Guide is gold! - Matt
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Beautiful, simple, engaging - Marie
Beautiful, simple, engaging - Marie
Such a great idea for babies and such wonderful quality & packaging! @christinaperri
So intentional in regards to helping with development and learning @jenhawkins
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There's a lot more in the box than I realized there'd be - Lacey
There's a lot more in the box than I realized there'd be - Lacey
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It's a hit across the board - Lauren
It's a hit across the board - Lauren
@kevinhart4real
I spy with my little eye... 🌸 @benskibabes