We’re obsessed with knowing more and building the best.

Our goal is to help every parent feel confident. Our play products are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what children need at each stage.

Playtime with purpose

Our Story

The creation of Lovevery began with Jessica, Rod and an idea.

Jessica- Passionate about giving babies the best and healthiest beginning in life. As founding partner, she helped to build Happy Family into a top organic baby food company. Confident that she was giving her babies the best nutrition, she started to become curious about what each of her three children’s brains were craving.

Rod- A builder of companies and movements with environmental and social impact. He was masterful at making things happen and generating results. Meanwhile, Rod was experiencing fatherhood times two, with his twins!

Jessica and Rod have known, trusted, and respected each other for many years. Rod is married to Andrea, Jessica’s life long best friend.

The idea behind Lovevery began after Jessica read a doctoral dissertation titled Current Research Findings on the Neurological Development of Infants. (Such a nerd, right?)

Through reading the study Jessica learned that the human brain has about 100 billion nerve cells, all of which are present at birth but have few links between them. Babies brains develop by constructing an intricate communication network. The network’s structure is formed by experiences children have in the first 3 years of life. The research revealed the more you expose babies to how the world works, the richer the neural networks become. Jessica’s takeaway was that early development experiences wouldn’t just happen on their own, she had to create them.

Jessica wanted to share what she had learned with other parents. This desire gave her the idea to create a second baby company, this time focused on brain development. The hard part would be bringing that idea to reality, she would need help. The moment that Rod said that he would co-found the company, it all became real!

Jessica and Rod created Lovevery, a company that offers products and information which help create developmental experiences in the lives of new babies and families. Lovevery helps parents feel confident that they are giving their little ones just what they want and need every step of the way.

Advisors and Key Research

We know that you are the expert on your baby. Lovevery brings academics, researchers, and practitioners from a wide range of disciplines together for a holistic approach that is simple, accessible, and relevant to you and your baby.

  • Dr. Gillian Starkey

    Gillian is a professor of Human Neuroscience in the Center for Psychology at Goucher College. The goal of her research is to understand how the brain supports and reflects developing math skills as children progress.

  • Dr. William Staso

    Will is the author of Neural Foundations and Brain Under Construction, the original surveys of published research in the field of baby brain development including applied methods for tailoring play by developmental stage.

  • Dr. Ariel Kalil

    Ariel is a professor at the University of Chicago Harris School of Public Policy, where she directs the Center for Human Potential and Public Policy and co-directs the Behavioral Insights and Parenting Lab.

  • Jody Malterre

    Jody has owned and managed multiple Montessori schools and worked as a master teacher trainer of Montessori methods in both the US and China. Jody is also a Certified Positive Discipline Trainer for both teachers and parents.

  • Dr. Zelana Montminy

    Zelana is a positive psychologist and author of bestselling book 21 Days to Resilience. She creates resilience curriculum for youth and schools worldwide, and is a go-to parenting authority in the media.

  • Kylie D’Alton

    Kylie is passionate about bringing Montessori into the home and is the author of the popular blog howwemontessori.com.

  • Rachel Coley

    Rachel is a licensed Occupational Therapist and creator of CanDo Kiddo. Her expertise is infant and toddler development and her passion is supporting families.

  • Dennis and Nancy Dunn

    Dennis and Nancy are the creators of the Growing Child. The Dunns engaged child development experts from across the country to write their series of science-based development publications covering the first six years of growth.

  • Dr. Evelyn Johnson

    Evelyn has coauthored more than 50 research articles and three textbooks on different approaches to childhood learning. She is the Scientific Director at the Lee Pesky Learning Center.

  • Shael Polakow-Suransky

    Shael is the president of the Bank Street College of Education. Prior to this, he was Chief Academic Officer and Senior Deputy Chancellor at the New York City Department of Education.

In the News

Articles & Press Releases

I Just Discovered Play Blocks That Actually Develop With My Toddler!

Shopping for learning and educational toys for our children feels overwhelming — just which STEM toys and science-backed programs should we be buying to help foster brain development? And should we change them out every time a new skill is mastered? A new comprehensive stage-based play system can't solve that individual dilemma for every parent, but it did just release a new product that makes open-ended play and adaptable learning opportunities possible. Lovevery, the brand behind the popular play mats and play kits, just announced The Block Set, the expansion of its staged-based line that goes well into toddlerhood.


Silicon Valley's Biggest Inventors Want Your Kids To Play With These Low-Tech Toys

Lovevery, Idaho-based company cofounded by Jessica Rolph and Roderick Morris two years ago, creates toys that are carefully designed to meet the developmental needs of children. The brand first launched an award-winning Play Gym for infants, then a collection of Play Kits that would take a child through the first two years of life. For instance, the newborn kit contains cards with interesting black-and-white images on it since babies take several weeks to fully develop their vision, and the kit for 19- to 21-month-olds contain a usable flash light for toddlers to go on nighttime adventures.


Lovevery Play Kits Might Be The Most Stunningly-Designed Educational Toys Ever

Ever wonder if your baby or toddler is playing with the right toy for his stage of cognitive development? Named one of Time magazine's Best Inventions of 2018, The Play Kits by Lovevery are designed by a team of experts especially for the millennial mom, according to the website.


We’re More Excited For These 28 New Kid Products Than We Are For Spring Weather

Lovevery knocks it out of the park again. The brand behind the popular play mats and baby monthly subscription boxes has unveiled a thoughtful Play Kit for Toddlers (available May 1) that's rife with science-backed development opportunities. I recently started tinkering with The Babbler kit (aimed at months 13-15), and I love knowing that everything my daughter engages with has a purpose!


These beautifully designed toys are good for kids’ brain development

Lovevery designs beautiful, high-quality toys that meet the needs of children at each stage of their brain development.

Starting this week, Lovevery launches boxes tailored to children’s second year of life, with each $120 play kit designed for three months at a time. The boxes also come with a play guide for parents to help them understand what is going on in their child’s mind, explains what the toys are designed to do, and offers other helpful tips for bonding with their child. Parents can either purchase the box one at a time from the Lovevery website, or they can sign up for a subscription so the toys arrive on a regular basis, exactly when the child is ready to play with them.