We’re obsessed with knowing more and building the best.

Our goal is to help every parent feel confident. Our play products are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what children need at each stage.

Playtime with purpose

Our Story

The creation of Lovevery began with Jessica, Rod and an idea.

Jessica- Passionate about giving babies the best and healthiest beginning in life. As founding partner, she helped to build Happy Family into a top organic baby food company. Confident that she was giving her babies the best nutrition, she started to become curious about what each of her three children’s brains were craving.

Rod- A builder of companies and movements with environmental and social impact. He was masterful at making things happen and generating results. Meanwhile, Rod was experiencing fatherhood times two, with his twins!

Jessica and Rod have known, trusted, and respected each other for many years. Rod is married to Andrea, Jessica’s life long best friend.

The idea behind Lovevery began after Jessica read a doctoral dissertation titled Current Research Findings on the Neurological Development of Infants. (Such a nerd, right?)

Through reading the study Jessica learned that the human brain has about 100 billion nerve cells, all of which are present at birth but have few links between them. Babies brains develop by constructing an intricate communication network. The network’s structure is formed by experiences children have in the first 3 years of life. The research revealed the more you expose babies to how the world works, the richer the neural networks become. Jessica’s takeaway was that early development experiences wouldn’t just happen on their own, she had to create them.

Jessica wanted to share what she had learned with other parents. This desire gave her the idea to create a second baby company, this time focused on brain development. The hard part would be bringing that idea to reality, she would need help. The moment that Rod said that he would co-found the company, it all became real!

Jessica and Rod created Lovevery, a company that offers products and information which help create developmental experiences in the lives of new babies and families. Lovevery helps parents feel confident that they are giving their little ones just what they want and need every step of the way.

Advisors and Key Research

We know that you are the expert on your baby. Lovevery brings academics, researchers, and practitioners from a wide range of disciplines together for a holistic approach that is simple, accessible, and relevant to you and your baby.

  • Dr. Gillian Starkey

    Gillian is a professor of Human Neuroscience in the Center for Psychology at Goucher College. The goal of her research is to understand how the brain supports and reflects developing math skills as children progress.

  • Dr. William Staso

    Will is the author of Neural Foundations and Brain Under Construction, the original surveys of published research in the field of baby brain development including applied methods for tailoring play by developmental stage.

  • Dr. Ariel Kalil

    Ariel is a professor at the University of Chicago Harris School of Public Policy, where she directs the Center for Human Potential and Public Policy and co-directs the Behavioral Insights and Parenting Lab.

  • Jody Malterre

    Jody has owned and managed multiple Montessori schools and worked as a master teacher trainer of Montessori methods in both the US and China. Jody is also a Certified Positive Discipline Trainer for both teachers and parents.

  • Dr. Zelana Montminy

    Zelana is a positive psychologist and author of bestselling book 21 Days to Resilience. She creates resilience curriculum for youth and schools worldwide, and is a go-to parenting authority in the media.

  • Laurie Dewan

    Laurie is Vice President of Research Insights and Data at BabyCenter, which reaches more than 45 million moms and dads monthly.

  • Katherine Barrett

    Katherine is a professor of Occupational Therapy at St. Catherine’s University. A certified occupational therapist, her academic work and practice focus on developing sensory awareness and motor skills in young children.

  • Dennis and Nancy Dunn

    Dennis and Nancy are the creators of the Growing Child. The Dunns engaged child development experts from across the country to write their series of science-based development publications covering the first six years of growth.

  • Dr. Evelyn Johnson

    Evelyn has coauthored more than 50 research articles and three textbooks on different approaches to childhood learning. She is the Scientific Director at the Lee Pesky Learning Center.

  • Shael Polakow-Suransky

    Shael is the president of the Bank Street College of Education. Prior to this, he was Chief Academic Officer and Senior Deputy Chancellor at the New York City Department of Education.

In the News

Articles & Press Releases

The Bump 2019 Best of Baby Award Winner for Top Toy for 0 to 3 Months

AND THE WINNER IS: THE PLAY GYM BY LOVEVERY

Newborns need space to wiggle, stretch and strengthen their bodies (hello, tummy time), and play mats are the perfect place for that. Designed by child development experts, the Lovevery Play Gym is setting itself apart from the competition and winning over the hearts of millennial moms and dads. Why? Because it’s as gorgeous as it is development-boosting, and helps guide first-time parents through age-appropriate play for baby’s entire first year.

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Lovevery - For Montessori Babies! Birth to 12 Months+

Today I want to share with you a subscription service that is a game changer! There are a lot of Montessori subscription services available. Until now there hasn't been one I would recommend. I am actually really disappointed that I've only now found Lovevery as they are for children from birth to 12 months. But if you are a new parent or are expecting, I'm excited that you may like and use this. I get a lot of emails from parents who don't know what to do with their new babies - this is for you! 

It doesn't matter if you are new to Montessori, Montessori trained or an experienced Montessori parent, you will find it useful. The activity kits could be used alone, you wouldn't even need additional toys, or you could use them alongside other Montessori materials if you wanted to. 

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Everything You Need for Your Baby’s First Year of Play

These 10 toys can give your baby a huge step up in learning, and one company has you covered for all of them.

Child development experts have found that the more you expose babies to how the world works in those early years, the richer their neural networks become.

Not that you needed more stress in your life, but it seems that baby toys aren’t just cute stuff for parents (or a way to distract the kid so you can make yourself a sandwich). Which poses the question: Which toys will actually help your baby get the learning they need in that first year? Here’s our list of the top 10 things to buy for that “play to learn” lifestyle (and some happy neural networks).

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This Play Kit Subscription Box Is Everything You Didn’t Know You Needed as a New Mom -

Finding toys that slow Marcus down are practically unheard of in my house. But he was mesmerized by everything in the “Explorer” Play Kit, particularly the Little Grip Canister Set. The set helps tiny hands and growing brains learn about volume and containment. I was pretty blown away that something so simple — no flashing lights, no sounds — could keep him entertained. And not only that, TEACH him things. I had this idea of play as something that’s annoying with bright colors, loud noises, basically toys should SCREAM, but the Lovevery toys are not like that at all — they’re low-key confident. And when I sat down with Marcus, playing together came naturally. I felt connected to my little man without anything getting in the way because it dazzled more than it helped develop a tiny brain.

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Time Magazine Best Inventions 2018 - Toys That Evolve With Your Baby

To a baby, a toy is more than just a toy—it’s a tool that can be instrumental to early brain development, so long as it’s deployed correctly. That’s the thinking behind Lovevery Play Kits, which are designed to engage babies at every stage of development. The 0-to-8-week kit, for example, includes cards with high-contrast black and white images for visual stimulation; the 7-to-8-month kit includes a simple puzzle to develop motor skills and problem-solving. (Parents can buy an individual two-month play kit for $80 or subscribe for $36 per month to get recurring shipments.) “There is something magical about a toy if it’s done right, because it can help clue the parent into what the baby is hungry to do,” says Jessica Rolph, who co-founded Lovevery with her friend and fellow parent Roderick Morris, in consultation with a cadre of experts. Eventually, they envision a line of products targeting kids through age 6.