We're Obsessed withKnowing More andBuilding the Best.

Our goal is to help every parent feel confident. Our play products are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what children need at each stage.

Playtime with Purpose

Our Story

The creation of Lovevery (pronounced "Love-every") began with Jessica, Rod, and an idea.

Jessica: Passionate about giving babies the best and healthiest beginning in life. As founding partner, she helped to build Happy Family into a top organic baby food company. Confident that she was giving her babies the best nutrition, she started to become curious about what each of her three children’s brains were craving.

Rod: A builder of companies and movements with environmental and social impact. He was masterful at making things happen and generating results. Meanwhile, Rod was experiencing fatherhood—times two—with his twins!

Jessica and Rod have known, trusted, and respected each other for many years. Rod is married to Andrea, Jessica’s life long best friend.

The idea behind Lovevery began after Jessica read a doctoral dissertation titled "Current Research Findings on the Neurological Development of Infants." (Such a nerd, right?)

Through reading the study, Jessica learned that the human brain has about 100 billion nerve cells—all of which are present at birth—but have few links between them. Babies brains develop by constructing an intricate communication network. The network’s structure is formed by experiences children have in the first 3 years of life. The research revealed the more you expose babies to how the world works, the richer the neural networks become. Jessica’s takeaway was that early development experiences wouldn’t just happen on their own, she had to create them.

Jessica wanted to share what she had learned with other parents. This desire gave her the idea to create a second baby company—this time focused on brain development. The hard part would be bringing that idea to reality; she would need help. The moment that Rod said that he would co-found the company, it all became real.

Jessica and Rod created Lovevery; a company that offers products and information which help create developmental experiences in the lives of new babies and families. Lovevery helps parents feel confident that they are giving their little ones just what they want and need every step of the way.

Advisors and Key Research

We know that you are the expert on your baby. Lovevery brings academics, researchers, and practitioners from a wide range of disciplines together for a holistic approach that is simple, accessible, and relevant to you and your baby.

  • Ashley Baylen: Senior Equity and Inclusion Advisor

    Ashley (she/her) is an entrepreneur, community organizer, writer, parenting podcast creator, and cofounder of The ByUs Box—educational toolkits that guide families in raising anti-racist and inclusive kids through positive, mindful, interactive, and developmentally-appropriate modeling and play.

  • Nicole Stamp: Senior Equity and Inclusion Advisor

    Nicole (she/her) has written and directed award-winning educational children’s media for over a decade, including work on Blue’s Clues, Odd Squad, Peanuts, and TVOKids. She cofounded The ByUs Box—toolkits for raising anti-racist and inclusive children—and her essays on race and gender have been published by CNN.

  • Dr. Gillian Starkey

    Gillian is a professor of Human Neuroscience in the Center for Psychology at Goucher College. The goal of her research is to understand how the brain supports and reflects developing math skills as children progress.

  • Dr. William Staso

    Will is the author of Neural Foundations and Brain Under Construction, the original surveys of published research in the field of baby brain development including applied methods for tailoring play by developmental stage.

  • Dr. Ariel Kalil

    Ariel is a professor at the University of Chicago Harris School of Public Policy, where she directs the Center for Human Potential and Public Policy and co-directs the Behavioral Insights and Parenting Lab.

  • Jody Malterre

    Jody has owned and managed multiple Montessori schools and worked as a master teacher trainer of Montessori methods in both the US and China. Jody is also a Certified Positive Discipline Trainer for both teachers and parents.

  • Dr. Zelana Montminy

    Zelana is a positive psychologist and author of bestselling book 21 Days to Resilience. She creates resilience curriculum for youth and schools worldwide, and is a go-to parenting authority in the media.

  • Kylie D’Alton

    Kylie is passionate about bringing Montessori into the home and is the author of the popular blog howwemontessori.com.

  • Rachel Coley

    Rachel is a licensed Occupational Therapist and creator of CanDo Kiddo. Her expertise is infant and toddler development and her passion is supporting families.

  • Dennis and Nancy Dunn

    Dennis and Nancy are the creators of the Growing Child. The Dunns engaged child development experts from across the country to write their series of science-based development publications covering the first six years of growth.

  • Dr. Evelyn Johnson

    Evelyn has coauthored more than 50 research articles and three textbooks on different approaches to childhood learning. She is the Scientific Director at the Lee Pesky Learning Center.

  • Shael Polakow-Suransky

    Shael is the president of the Bank Street College of Education. Prior to this, he was Chief Academic Officer and Senior Deputy Chancellor at the New York City Department of Education.

  • Dr. Brandi Biscoe Kenner

    Brandi is a cognitive developmental psychologist, founder and CEO of Choice-filled Lives Network, and an Affiliated Research Scientist with Yale University's Haskins Laboratories. Her work focuses on the cognitive and cultural mechanisms that underly language, literacy, and social-emotional development, as well as bridging research-to-practice connections in early childhood settings and systems.

In the News

Articles & Press Releases

The Bump Best of Baby 2021: Winner for Best Playmat

And the Winner Is: Lovevery Play Gym. Playmats come in all sorts of adorable patterns and themes. If your goal is to get a cute little gym for tummy-time practice, go ahead and pick one that matches your preferred aesthetic. But if you want to invest in a mat that will grow with your child throughout that milestone-filled first year of life, stimulate their developing brain through the different stages of babyhood and, honestly, not look like a total eyesore in your living room, you’ll want to snag this one from Lovevery.


The Bump Best of Baby 2021: Winner for Best Toy Subscription

And the Winner Is: Play Kits by Lovevery. Babies are curious by nature, and finding age-appropriate toys that stimulate their developing brains and encourage them to master those all-important motor skills is actually a lot harder than it sounds. That’s why we adore Lovevery's sweet kits. They take the guesswork out of the playtime equation by curating collections of Montessori-inspired must-haves that cater to your child’s specific age and stage. The beautiful toys are made with safe and sustainable materials and built to last. What’s more, each box comes with a play guide that helps parents understand how to interact with baby to make one-on-one time special, educational and fun.


Everything You Need To Know About Montessori Toys For Toddlers and Kids

Montessori toys are incredibly deliberate and thoughtful and no one has perfected them better than Lovevery. Lovevery's Play Gym is amazing. You can use it from day 1 and I have yet to find a parent who has used it who doesn’t swear by it. What the brand is best known for however are their subscription Play Kits, which send stage-based play essentials for children’s developing brain.


Time for a Target Run: Lovevery Is Now Available in the Baby Aisle

Lovevery is on nearly every mom-to-be’s baby registry. The stage-based play essential subscription box offers timeless toys perfect for every age (and let’s face it, is adorable). Now, you don’t have to subscribe to grab the brand’s signature products: just head to Target! Starting today, Lovevery is dropping a new lineup of Playthings exclusively for Target and it’s just as fabulous as shopping from the OG site. 


This is the perfect shelf for your Montessori-inspired playspace

For all those reasons and more, we're huge fans of Lovevery. From their brilliant Play Gym designed by child development experts to their colorful Block Set that we swear gets more action than any loud, battery-guzzling plaything ever has, their line of Montessori-inspired wooden toys have become a playroom essential. And now, they've launched the perfect place to store it all. The Montessori Playshelf