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We're Obsessed with Knowing More and Building the Best.

Our goal is to help every parent feel confident. Our play products are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what children need at each stage.

Playtime with purpose

Our story

CEO Jessica Rolph with her family Lovevery Founder Rod Morris with family

The creation of Lovevery (pronounced "Love-every") began with Jessica, Rod, and an idea.

Jessica: Passionate about giving babies the best and healthiest beginning in life. As founding partner, she helped to build Happy Family into a top organic baby food company. Confident that she was giving her babies the best nutrition, she started to become curious about what each of her three children’s brains were craving.

Rod: A builder of companies and movements with environmental and social impact. He was masterful at making things happen and generating results. Meanwhile, Rod was experiencing fatherhood—times two—with his twins!

Jessica and Rod have known, trusted, and respected each other for many years. Rod is married to Andrea, Jessica’s lifelong best friend.

The idea behind Lovevery began after Jessica read a doctoral dissertation titled "Current Research Findings on the Neurological Development of Infants." (Such a nerd, right?)

Through reading the study, Jessica learned that the human brain has about 100 billion nerve cells—all of which are present at birth—but have few links between them. Babies' brains develop by constructing an intricate communication network. The network’s structure is formed by experiences children have in the first 3 years of life. The research revealed the more you expose babies to how the world works, the richer the neural networks become. Jessica’s takeaway was that early development experiences wouldn’t just happen on their own, she had to create them.

Jessica wanted to share what she had learned with other parents. This desire gave her the idea to create a second baby company—this time focused on brain development. The hard part would be bringing that idea to reality; she would need help. The moment that Rod said that he would co-found the company, it all became real.

Jessica and Rod created Lovevery; a company that offers products and information which help create developmental experiences in the lives of new babies and families. Lovevery helps parents feel confident that they are giving their little ones just what they want and need every step of the way.

Advisors and Key Research

We know that you are the expert on your baby. Lovevery brings academics, researchers, and practitioners from a wide range of disciplines together for a holistic approach that is simple, accessible, and relevant to you and your baby.

book brain hand eye building icons

Dr. Gillian Starkey

Gillian is a professor of Human Neuroscience in the Center for Psychology at Goucher College. The goal of her research is to understand how the brain supports and reflects developing math skills as children progress.

Dr. William Staso

Will is the author of Neural Foundations and Brain Under Construction, the original surveys of published research in the field of baby brain development including applied methods for tailoring play by developmental stage.

Dr. Ariel Kalil

Ariel is a professor at the University of Chicago Harris School of Public Policy, where she directs the Center for Human Potential and Public Policy and co-directs the Behavioral Insights and Parenting Lab.

Jody Malterre

Jody has owned and managed multiple Montessori schools and worked as a master teacher trainer of Montessori methods in both the US and China. Jody is also a Certified Positive Discipline Trainer for both teachers and parents.

Dr. Zelana Montminy

Zelana is a positive psychologist and author of bestselling book 21 Days to Resilience. She creates resilience curriculum for youth and schools worldwide, and is a go-to parenting authority in the media.

Kylie D’Alton

Kylie is passionate about bringing Montessori into the home and is the author of the popular blog howwemontessori.com.

Rachel Coley

Rachel is a licensed Occupational Therapist and creator of CanDo Kiddo. Her expertise is infant and toddler development and her passion is supporting families.

Dennis and Nancy Dunn

Dennis and Nancy are the creators of the Growing Child. The Dunns engaged child development experts from across the country to write their series of science-based development publications covering the first six years of growth.

Dr. Evelyn Johnson

Evelyn has coauthored more than 50 research articles and three textbooks on different approaches to childhood learning. She is the Scientific Director at the Lee Pesky Learning Center.

Shael Polakow-Suransky

Shael is the president of the Bank Street College of Education. Prior to this, he was Chief Academic Officer and Senior Deputy Chancellor at the New York City Department of Education.

Dr. Brandi Biscoe Kenner

Brandi is a cognitive developmental psychologist, founder and CEO of Choice-filled Lives Network, and an Affiliated Research Scientist with Yale University's Haskins Laboratories. Her work focuses on the cognitive and cultural mechanisms that underly language, literacy, and social-emotional development, as well as bridging research-to-practice connections in early childhood settings and systems.

Rachel Rudman MS, OTR/L

Rachel is a licensed occupational therapist with an advanced degree in early intervention pediatrics. She has more than 25 years of experience and training in Sensory Integration and specializes in helping children and families with healthy development and sensory processing challenges.

In the News

ARTICLES & PRESS RELEASES
Lovevery Introduces The Tricky Topic Books to Help Parents Guide Their Child Through Common Challenges2024-02-07

Lovevery, the global early childhood brand, today announced its newest product line with the launch of The Tricky Topic Books. Parents can now access any of these five books to support their child through common challenges and transitions, like getting rid of a pacifier, starting preschool, or moving away from screen time. Each Tricky Topic Book provides an easy-to-follow approach that helps a child learn by relating through images of real children in real situations.

Previously, Lovevery books were only available to The Play Kits subscribers and quickly became a parent and child favorite. Lovevery books are beloved for supporting deep social-emotional and cognitive learning by meeting children at their level—with the right length, the right vocabulary, the right number of words per page, and the kinds of photographs and interactive elements that keep them engaged.

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Families Can Overcome Tricky Topics with Lovevery’s New Standalone Books2024-01-19

Watching kids hit their milestones can be a wonderful experience for parents. However, it can be challenging to overcome certain milestones, especially for first-time parents. Families can tackle difficult situations by reading the Tricky Topics books from Lovevery

As Lovevery’s first line of standalone books, the Tricky Topics books provide parents with guides for overcoming new challenges and behaviors as kids reach different milestones. The set features five books, each tackling a different topic, like managing screen time, the loss of a pet, and the first day of school. Parents can prepare their kids for new challenges by reading Goodbye, Paci!In My Own BedFelix Goes to Preschool, Emmer’s Screen Time, and Something’s Wrong with George

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This Celeb-Loved Subscription Box Delivers Developmental Toys for Kids — & You Don’t Wanna Miss the Black Friday Deal2023-11-24

A lot of Black Friday and Cyber Monday shopping is all about snagging singular items that can be wrapped up and put under the tree or gifted at Hanukkah, but this year we have our eye on subscription boxes like Lovevery. When you sign up for a subscription box, it’s like getting gifts for the kids in your life multiple times a year, so the excitement keeps on coming.

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Our Editors Tried This Playtime Subscription Service: Here’s Their Honest Review2023-07-15

All the moms on our team have varying parenting styles, product preferences, and kid personalities. Yet no matter how different we are, most of us have used one specific playtime subscription: Lovevery. And mostly by accident considering that a couple of us weren’t even on the team when we started our Lovevery subscriptions. But their Play Kits have such hype in the parenting community that we were all very familiar with these beautiful and high-quality products by the time our babies were born. Now that our tiny humans have reached the toddler stage, we can share our honest review of the wildly popular Play Kits Subscription by Lovevery.

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Seasoned Moms Share Why This Is the Best Gift for New Moms2023-06-12

After much deliberation, our team unanimously agreed that there is indeed a gift perfect enough for almost any mom: The Play Kits by Lovevery. Most new mamas get a little stressed when they think about their baby’s upcoming developmental growth. Helping littles achieve each of their milestones can feel overwhelming to any parent. Lovevery has created a subscription service that soothes those concerns. And instantly makes a mom’s life easier. 

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