Playtime with purpose

We’re obsessed with knowing more and building the best.

Our goal is to help every parent feel confident. Our play products are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what children need at each stage.

Our Story

The creation of Lovevery began with Jessica, Rod and an idea.

Jessica- Passionate about giving babies the best and healthiest beginning in life. As founding partner, she helped to build Happy Family into a top organic baby food company. Confident that she was giving her babies the best nutrition, she started to become curious about what each of her three children’s brains were craving.

Rod- A builder of companies and movements with environmental and social impact. He was masterful at making things happen and generating results. Meanwhile, Rod was experiencing fatherhood times two, with his twins!

Jessica and Rod have known, trusted, and respected each other for many years. Rod is married to Andrea, Jessica’s life long best friend.

The idea behind Lovevery began after Jessica read a doctoral dissertation titled Current Research Findings on the Neurological Development of Infants. (Such a nerd, right?)

Through reading the study Jessica learned that the human brain has about 100 billion nerve cells, all of which are present at birth but have few links between them. Babies brains develop by constructing an intricate communication network. The network’s structure is formed by experiences children have in the first 3 years of life. The research revealed the more you expose babies to how the world works, the richer the neural networks become. Jessica’s takeaway was that early development experiences wouldn’t just happen on their own, she had to create them.

Jessica wanted to share what she had learned with other parents. This desire gave her the idea to create a second baby company, this time focused on brain development. The hard part would be bringing that idea to reality, she would need help. The moment that Rod said that he would co-found the company, it all became real!

Jessica and Rod created Lovevery, a company that offers products and information which help create developmental experiences in the lives of new babies and families. Lovevery helps parents feel confident that they are giving their little ones just what they want and need every step of the way.

Advisors and Key Research

We know that you are the expert on your baby. Lovevery brings academics, researchers, and practitioners from a wide range of disciplines together for a holistic approach that is simple, accessible, and relevant to you and your baby.

  • Dr. Gillian Starkey

    Gillian is a professor of Human Neuroscience in the Center for Psychology at Goucher College. The goal of her research is to understand how the brain supports and reflects developing math skills as children progress.

  • Dr. William Staso

    Will is the author of Neural Foundations and Brain Under Construction, the original surveys of published research in the field of baby brain development including applied methods for tailoring play by developmental stage.

  • Dr. Ariel Kalil

    Ariel is a professor at the University of Chicago Harris School of Public Policy, where she directs the Center for Human Potential and Public Policy and co-directs the Behavioral Insights and Parenting Lab.

  • Jody Malterre

    Jody has owned and managed multiple Montessori schools and worked as a master teacher trainer of Montessori methods in both the US and China. Jody is also a Certified Positive Discipline Trainer for both teachers and parents.

  • Dr. Zelana Montminy

    Zelana is a positive psychologist and author of bestselling book 21 Days to Resilience. She creates resilience curriculum for youth and schools worldwide, and is a go-to parenting authority in the media.

  • Laurie Dewan

    Laurie is Vice President of Research Insights and Data at BabyCenter, which reaches more than 45 million moms and dads monthly.

  • Katherine Barrett

    Katherine is a professor of Occupational Therapy at St. Catherine’s University. A certified occupational therapist, her academic work and practice focus on developing sensory awareness and motor skills in young children.

  • Dennis and Nancy Dunn

    Dennis and Nancy are the creators of the Growing Child. The Dunns engaged child development experts from across the country to write their series of science-based development publications covering the first six years of growth.

  • Dr. Evelyn Johnson

    Evelyn has coauthored more than 50 research articles and three textbooks on different approaches to childhood learning. She is the Scientific Director at the Lee Pesky Learning Center.

  • Shael Polakow-Suransky

    Shael is the president of the Bank Street College of Education. Prior to this, he was Chief Academic Officer and Senior Deputy Chancellor at the New York City Department of Education.

In the News

Articles & Press Releases

We’re More Excited For These 28 New Kid Products Than We Are For Spring Weather

Lovevery knocks it out of the park again. The brand behind the popular play mats and baby monthly subscription boxes has unveiled a thoughtful Play Kit for Toddlers (available May 1) that's rife with science-backed development opportunities. I recently started tinkering with The Babbler kit (aimed at months 13-15), and I love knowing that everything my daughter engages with has a purpose!

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These beautifully designed toys are good for kids’ brain development

Lovevery designs beautiful, high-quality toys that meet the needs of children at each stage of their brain development.

Starting this week, Lovevery launches boxes tailored to children’s second year of life, with each $120 play kit designed for three months at a time. The boxes also come with a play guide for parents to help them understand what is going on in their child’s mind, explains what the toys are designed to do, and offers other helpful tips for bonding with their child. Parents can either purchase the box one at a time from the Lovevery website, or they can sign up for a subscription so the toys arrive on a regular basis, exactly when the child is ready to play with them.

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The Fan-Favorite Montessori Toy Subscription Service

Lovevery is a leader in the baby space. Co-founded by a mom herself, the company designs science-backed play mats and kits intended to boost brain development for babies. While you can purchase standalone products, like the Play Gym parents can’t stop ranting and raving about, Lovevery also offers an incredible subscription service featuring play kits designed to engage babies at every stage of development. The kits were previously only available for infants ages 0 to 12 months, but the company just launched an exciting new venture for toddlers.

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Lovevery makes toy kits that help turn playtime into a brain-development experience for babies and toddlers — Business Insider Picks

Finding the best toys for babies and toddlers can be a serious challenge.

In the past year, my wife and I have found that trusting toy curation to the team of experts Lovevery works out quite well. The experts come from the fields of psychology, development, occupational therapy, and education, so when these folks set out to create a company that produces toy and activity kits that would help foster brain development, they went all in.

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Lovevery Launches The Play Kits for Toddlers, Expanding Line of Science-Backed Subscription Boxes for Productive Play

Award-winning children’s goods and early learning company Lovevery today announced the launch of Toddler Play Kits, an expansion of its highly praised subscription box service. The Play Kits by Lovevery, a system of science-backed, sustainably produced play products and need-to-know guidance for parents, are expertly designed to help advance a child’s cognitive development. Previously available for infants age 0-12 months, Toddler Play Kits are expertly-designed to foster brain development during the second year of a child’s life, months 13-24.

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