We're Obsessed withKnowing More andBuilding the Best.

Our goal is to help every parent feel confident. Our play products are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what children need at each stage.

Playtime with Purpose

Our Story

The creation of Lovevery (pronounced "Love-every") began with Jessica, Rod, and an idea.

Jessica: Passionate about giving babies the best and healthiest beginning in life. As founding partner, she helped to build Happy Family into a top organic baby food company. Confident that she was giving her babies the best nutrition, she started to become curious about what each of her three children’s brains were craving.

Rod: A builder of companies and movements with environmental and social impact. He was masterful at making things happen and generating results. Meanwhile, Rod was experiencing fatherhood—times two—with his twins!

Jessica and Rod have known, trusted, and respected each other for many years. Rod is married to Andrea, Jessica’s life long best friend.

The idea behind Lovevery began after Jessica read a doctoral dissertation titled "Current Research Findings on the Neurological Development of Infants." (Such a nerd, right?)

Through reading the study, Jessica learned that the human brain has about 100 billion nerve cells—all of which are present at birth—but have few links between them. Babies brains develop by constructing an intricate communication network. The network’s structure is formed by experiences children have in the first 3 years of life. The research revealed the more you expose babies to how the world works, the richer the neural networks become. Jessica’s takeaway was that early development experiences wouldn’t just happen on their own, she had to create them.

Jessica wanted to share what she had learned with other parents. This desire gave her the idea to create a second baby company—this time focused on brain development. The hard part would be bringing that idea to reality; she would need help. The moment that Rod said that he would co-found the company, it all became real.

Jessica and Rod created Lovevery; a company that offers products and information which help create developmental experiences in the lives of new babies and families. Lovevery helps parents feel confident that they are giving their little ones just what they want and need every step of the way.

Advisors and Key Research

We know that you are the expert on your baby. Lovevery brings academics, researchers, and practitioners from a wide range of disciplines together for a holistic approach that is simple, accessible, and relevant to you and your baby.

  • Dr. Gillian Starkey

    Gillian is a professor of Human Neuroscience in the Center for Psychology at Goucher College. The goal of her research is to understand how the brain supports and reflects developing math skills as children progress.

  • Dr. William Staso

    Will is the author of Neural Foundations and Brain Under Construction, the original surveys of published research in the field of baby brain development including applied methods for tailoring play by developmental stage.

  • Dr. Ariel Kalil

    Ariel is a professor at the University of Chicago Harris School of Public Policy, where she directs the Center for Human Potential and Public Policy and co-directs the Behavioral Insights and Parenting Lab.

  • Jody Malterre

    Jody has owned and managed multiple Montessori schools and worked as a master teacher trainer of Montessori methods in both the US and China. Jody is also a Certified Positive Discipline Trainer for both teachers and parents.

  • Dr. Zelana Montminy

    Zelana is a positive psychologist and author of bestselling book 21 Days to Resilience. She creates resilience curriculum for youth and schools worldwide, and is a go-to parenting authority in the media.

  • Kylie D’Alton

    Kylie is passionate about bringing Montessori into the home and is the author of the popular blog howwemontessori.com.

  • Rachel Coley

    Rachel is a licensed Occupational Therapist and creator of CanDo Kiddo. Her expertise is infant and toddler development and her passion is supporting families.

  • Dennis and Nancy Dunn

    Dennis and Nancy are the creators of the Growing Child. The Dunns engaged child development experts from across the country to write their series of science-based development publications covering the first six years of growth.

  • Dr. Evelyn Johnson

    Evelyn has coauthored more than 50 research articles and three textbooks on different approaches to childhood learning. She is the Scientific Director at the Lee Pesky Learning Center.

  • Shael Polakow-Suransky

    Shael is the president of the Bank Street College of Education. Prior to this, he was Chief Academic Officer and Senior Deputy Chancellor at the New York City Department of Education.

  • Dr. Brandi Biscoe Kenner

    Brandi is a cognitive developmental psychologist, founder and CEO of Choice-filled Lives Network, and an Affiliated Research Scientist with Yale University's Haskins Laboratories. Her work focuses on the cognitive and cultural mechanisms that underly language, literacy, and social-emotional development, as well as bridging research-to-practice connections in early childhood settings and systems.

In the News

Articles & Press Releases

I’ve Tried Lovevery’s Play Kit Subscriptions Since My Son Was a Year Old—He Just Received His Last Box

I’m really sad my son is aging out of this toy subscription.

It was fun to watch him learn, for example, how to unbuckle and re-buckle the clips on the Buckle Barrel — not to mention how excited he got once he finally figured the whole process out. 

I also enjoyed seeing how my son got more creative with some of his favorite Lovevery toys as he got older because he wasn’t quite ready to let them go. This made Lovevery a fixture in our home and I’m sure it will be a while before the very last Lovevery item gets retired. 


This Lovevery play gym has been one of my best purchases as a new mom — here's why

There's one product that I came across that truly is the best of the best — and that's the Lovevery Play Gym. I said it before and I'll say it again, this is the best play mat out there right now — and is definitely one of the best purchases I have made as a new and first time mom.

When she is playing, I don't need to find and grab multiple items to engage her, since the mat literally has everything you need for playtime. That makes my life easier — which is a must for a new mom.


I’m Confident That This Block Set Will Stand the Test of Time

Most of my favorite purchases for my daughter are those that don’t lose their relevance after only a few months of use. The Lovevery Block Set fits this brief perfectly: it’s designed for children as young as 18 months, and will be a core part of her toy collection until at least 4 years of age. To help parents keep the Block Set in use for such a long duration, Lovevery provides a pamphlet that offers over 20 suggested activities by age.


What to Expect Mom Must-Have Awards 2022: Best Baby Toy Brand

For the second year in a row, What to Expect parents have deemed Lovevery the Best Baby Toy Brand. From blocks, to play gyms, to crawl-through tunnels, Lovevery offers an array of aesthetically pleasing, sustainably-made toys that support your child’s development. But the brand is best known for its Lovevery Play Kits, Montessori-inspired subscription service that delivers a box of toys and books for your baby’s particular developmental stage every two to three months. 


The Bump Best of Baby 2022: Winner for Best Toy Subscription

And the Winner Is: Lovevery. The bi-monthly boxes are filled with educational toys, accessories and resources curated to your child’s age and stage. Every item is reviewed by a development expert and is made with safe and sustainable materials—so you know your little one is getting the very best. Plus, each box comes with a guide that teaches parents how to interact and play with baby.