We're Obsessed withKnowing More andBuilding the Best.

Our goal is to help every parent feel confident. Our play products are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what children need at each stage.

Playtime with Purpose

Our Story

The creation of Lovevery (pronounced "Love-every") began with Jessica, Rod, and an idea.

Jessica: Passionate about giving babies the best and healthiest beginning in life. As founding partner, she helped to build Happy Family into a top organic baby food company. Confident that she was giving her babies the best nutrition, she started to become curious about what each of her three children’s brains were craving.

Rod: A builder of companies and movements with environmental and social impact. He was masterful at making things happen and generating results. Meanwhile, Rod was experiencing fatherhood—times two—with his twins!

Jessica and Rod have known, trusted, and respected each other for many years. Rod is married to Andrea, Jessica’s life long best friend.

The idea behind Lovevery began after Jessica read a doctoral dissertation titled "Current Research Findings on the Neurological Development of Infants." (Such a nerd, right?)

Through reading the study, Jessica learned that the human brain has about 100 billion nerve cells—all of which are present at birth—but have few links between them. Babies brains develop by constructing an intricate communication network. The network’s structure is formed by experiences children have in the first 3 years of life. The research revealed the more you expose babies to how the world works, the richer the neural networks become. Jessica’s takeaway was that early development experiences wouldn’t just happen on their own, she had to create them.

Jessica wanted to share what she had learned with other parents. This desire gave her the idea to create a second baby company—this time focused on brain development. The hard part would be bringing that idea to reality; she would need help. The moment that Rod said that he would co-found the company, it all became real.

Jessica and Rod created Lovevery; a company that offers products and information which help create developmental experiences in the lives of new babies and families. Lovevery helps parents feel confident that they are giving their little ones just what they want and need every step of the way.

Advisors and Key Research

We know that you are the expert on your baby. Lovevery brings academics, researchers, and practitioners from a wide range of disciplines together for a holistic approach that is simple, accessible, and relevant to you and your baby.

  • Dr. Gillian Starkey

    Gillian is a professor of Human Neuroscience in the Center for Psychology at Goucher College. The goal of her research is to understand how the brain supports and reflects developing math skills as children progress.

  • Dr. William Staso

    Will is the author of Neural Foundations and Brain Under Construction, the original surveys of published research in the field of baby brain development including applied methods for tailoring play by developmental stage.

  • Dr. Ariel Kalil

    Ariel is a professor at the University of Chicago Harris School of Public Policy, where she directs the Center for Human Potential and Public Policy and co-directs the Behavioral Insights and Parenting Lab.

  • Jody Malterre

    Jody has owned and managed multiple Montessori schools and worked as a master teacher trainer of Montessori methods in both the US and China. Jody is also a Certified Positive Discipline Trainer for both teachers and parents.

  • Dr. Zelana Montminy

    Zelana is a positive psychologist and author of bestselling book 21 Days to Resilience. She creates resilience curriculum for youth and schools worldwide, and is a go-to parenting authority in the media.

  • Kylie D’Alton

    Kylie is passionate about bringing Montessori into the home and is the author of the popular blog howwemontessori.com.

  • Rachel Coley

    Rachel is a licensed Occupational Therapist and creator of CanDo Kiddo. Her expertise is infant and toddler development and her passion is supporting families.

  • Dennis and Nancy Dunn

    Dennis and Nancy are the creators of the Growing Child. The Dunns engaged child development experts from across the country to write their series of science-based development publications covering the first six years of growth.

  • Dr. Evelyn Johnson

    Evelyn has coauthored more than 50 research articles and three textbooks on different approaches to childhood learning. She is the Scientific Director at the Lee Pesky Learning Center.

  • Shael Polakow-Suransky

    Shael is the president of the Bank Street College of Education. Prior to this, he was Chief Academic Officer and Senior Deputy Chancellor at the New York City Department of Education.

  • Dr. Brandi Biscoe Kenner

    Brandi is a cognitive developmental psychologist, founder and CEO of Choice-filled Lives Network, and an Affiliated Research Scientist with Yale University's Haskins Laboratories. Her work focuses on the cognitive and cultural mechanisms that underly language, literacy, and social-emotional development, as well as bridging research-to-practice connections in early childhood settings and systems.

In the News

Articles & Press Releases

12 minimalist baby products we loved in 2017

A research-backed play gym

“A whole year of play in one box.” Yes, please 🙋 This newly released, research-backed play gym is all you’ll need for baby’s first year—and beyond.

It features removable accessories like a high contrast Montessori ball and a wooden batting ring, a system of interchangeable cards, five development zones to reveal (or conceal) to prevent overstimulation, and even a cover to turn it into a hideout for imaginative play. It’s playtime with a purpose.

2017 Holiday Gift Guide: Baby & Mama-to-Be

We've seen a lot of play gyms in our time, but never one quite like this. Designed by baby development experts, Lovevery's The Play Gym has five development centers that simultaneously keep Baby entertained while not overstimulating them. Lovevery has thought of every tiny detail, from high-contrast objects that a young baby's eyes could easily focus on, to wooden grasping toys to develop motor skills, and objects that were designed to be used as safe teethers. It also comes with various card sets that can be swapped out as Baby grows.


People Babies

From the Cutest Baby Shower Gift to the Best Maternity Wear: What PEOPLE Moms Are Loving Right Now

Alex Apatoff, Deputy Style Director: When I was pregnant, I only registered for beautiful things that would fit into my decor. Then the baby came, and I realized the reason most baby gear is so hideous is because babies love that stuff. Somehow, Lovevery managed to combine "babies go bonkers for this" and "I can have this in my house without cringing" with their genius play gym. It has about a million super-clever features your standard mat doesn't.

Stroller Traffic - City Moms, Expert Advice

A Head Start On Playtime.

The Lovevery Play Gym boosts baby’s development with sensory-engaging toys and activities. It’s designed by the co-founder of the Happy Family brand, who knows a thing or two about giving a baby the best beginning. $140 at lovevery.com.


The Best Gifts to Get Kids of Every Age, from 0-15

The holidays are a time to ask yourself deep questions, like, for example: Why did everyone I know have to have so many damn kids? Since you have fewer than five seconds to shop this year, look no further than the below gift list. Then go ahead and check off everyone from your newborn niece to your teenage neighbor. Ah…now you can get back to loving humanity.

Ages 0-1: Play Gym

Hello, sensory stimulation.