We're Obsessed withKnowing More andBuilding the Best.

Our goal is to help every parent feel confident. Our play products are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what children need at each stage.

Playtime with Purpose

Our Story

The creation of Lovevery (pronounced "Love-every") began with Jessica, Rod, and an idea.

Jessica: Passionate about giving babies the best and healthiest beginning in life. As founding partner, she helped to build Happy Family into a top organic baby food company. Confident that she was giving her babies the best nutrition, she started to become curious about what each of her three children’s brains were craving.

Rod: A builder of companies and movements with environmental and social impact. He was masterful at making things happen and generating results. Meanwhile, Rod was experiencing fatherhood—times two—with his twins!

Jessica and Rod have known, trusted, and respected each other for many years. Rod is married to Andrea, Jessica’s life long best friend.

The idea behind Lovevery began after Jessica read a doctoral dissertation titled "Current Research Findings on the Neurological Development of Infants." (Such a nerd, right?)

Through reading the study, Jessica learned that the human brain has about 100 billion nerve cells—all of which are present at birth—but have few links between them. Babies brains develop by constructing an intricate communication network. The network’s structure is formed by experiences children have in the first 3 years of life. The research revealed the more you expose babies to how the world works, the richer the neural networks become. Jessica’s takeaway was that early development experiences wouldn’t just happen on their own, she had to create them.

Jessica wanted to share what she had learned with other parents. This desire gave her the idea to create a second baby company—this time focused on brain development. The hard part would be bringing that idea to reality; she would need help. The moment that Rod said that he would co-found the company, it all became real.

Jessica and Rod created Lovevery; a company that offers products and information which help create developmental experiences in the lives of new babies and families. Lovevery helps parents feel confident that they are giving their little ones just what they want and need every step of the way.

Advisors and Key Research

We know that you are the expert on your baby. Lovevery brings academics, researchers, and practitioners from a wide range of disciplines together for a holistic approach that is simple, accessible, and relevant to you and your baby.

  • Ashley Baylen: Senior Equity and Inclusion Advisor

    Ashley (she/her) is an entrepreneur, community organizer, writer, parenting podcast creator, and cofounder of The ByUs Box—educational toolkits that guide families in raising anti-racist and inclusive kids through positive, mindful, interactive, and developmentally-appropriate modeling and play.

  • Nicole Stamp: Senior Equity and Inclusion Advisor

    Nicole (she/her) has written and directed award-winning educational children’s media for over a decade, including work on Blue’s Clues, Odd Squad, Peanuts, and TVOKids. She cofounded The ByUs Box—toolkits for raising anti-racist and inclusive children—and her essays on race and gender have been published by CNN.

  • Dr. Gillian Starkey

    Gillian is a professor of Human Neuroscience in the Center for Psychology at Goucher College. The goal of her research is to understand how the brain supports and reflects developing math skills as children progress.

  • Dr. William Staso

    Will is the author of Neural Foundations and Brain Under Construction, the original surveys of published research in the field of baby brain development including applied methods for tailoring play by developmental stage.

  • Dr. Ariel Kalil

    Ariel is a professor at the University of Chicago Harris School of Public Policy, where she directs the Center for Human Potential and Public Policy and co-directs the Behavioral Insights and Parenting Lab.

  • Jody Malterre

    Jody has owned and managed multiple Montessori schools and worked as a master teacher trainer of Montessori methods in both the US and China. Jody is also a Certified Positive Discipline Trainer for both teachers and parents.

  • Dr. Zelana Montminy

    Zelana is a positive psychologist and author of bestselling book 21 Days to Resilience. She creates resilience curriculum for youth and schools worldwide, and is a go-to parenting authority in the media.

  • Kylie D’Alton

    Kylie is passionate about bringing Montessori into the home and is the author of the popular blog howwemontessori.com.

  • Rachel Coley

    Rachel is a licensed Occupational Therapist and creator of CanDo Kiddo. Her expertise is infant and toddler development and her passion is supporting families.

  • Dennis and Nancy Dunn

    Dennis and Nancy are the creators of the Growing Child. The Dunns engaged child development experts from across the country to write their series of science-based development publications covering the first six years of growth.

  • Dr. Evelyn Johnson

    Evelyn has coauthored more than 50 research articles and three textbooks on different approaches to childhood learning. She is the Scientific Director at the Lee Pesky Learning Center.

  • Shael Polakow-Suransky

    Shael is the president of the Bank Street College of Education. Prior to this, he was Chief Academic Officer and Senior Deputy Chancellor at the New York City Department of Education.

  • Dr. Brandi Biscoe Kenner

    Brandi is a cognitive developmental psychologist, founder and CEO of Choice-filled Lives Network, and an Affiliated Research Scientist with Yale University's Haskins Laboratories. Her work focuses on the cognitive and cultural mechanisms that underly language, literacy, and social-emotional development, as well as bridging research-to-practice connections in early childhood settings and systems.

In the News

Articles & Press Releases

What Do I Do With This Newborn Except Stare At The Cute And Feel Overwhelmed?

The Play Gym in so many ways feels like it was created by angels who totally get it — new moms need unbiased, developmentally appropriate guidance and they want it to come in a package their kids will love and play with for more than two seconds.


Lovevery's Play Gym Makes Baby Science Simple and Stylish

With everything new parents have to learn—feeding, diapering, sleep—you’d think playing with baby would be something that comes naturally. But not necessarily.

The Play Gym by Lovevery helps take the guesswork out of developmental playtime. Unlike other playmats and activity centers, this one grows with baby, so there’s always a form of play that not only entertains little ones, but helps them with mental and physical development.


This Play Gym is Our New Family Favorite for ‘We’ Time

The first play gym of its kind designed to tailor stimulation based on age provides a full year of play and activities making it our new family favorite and my first recommendation for new moms.


Meet The Play Gym by Lovevery - Facebook Live with BabyGuyNYC, Jamie Grayson

Meet The Play Gym by Lovevery.

This will be my 13th year in the babyspace and this is the most impressive and well-thought-out activity gym I have ever seen. Hands. Down. Co-founded by Jessica Rolph, one of the co-founders of Happy Family Baby Food, Lovevery has absolutely NAILED The Play Gym. Made of sustainable wood and non-toxic fabric (free of flame retardants!!), The Play Gym is honestly the mat that keeps on giving:
5 Activity Zones on the mat, 24 Stage-based activities including cards, mirrors, teethers made of organic cotton and silicone. It’s the ONLY play gym that comes with a book filled with play ideas and developmental milestones throughout the first year of nugget’s life. AND IT CONVERTS INTO A PLAY TENT FOR LATER

‘Nuff said

Watch more...

9 Must Have Products For Baby Number 2

You’ll soon find that anything that is meant for your newborn, your toddler will have a sudden desire to have it – especially with toys! When it came to a play gym for baby #2 we wanted something that would help our newborn explore new sights, sounds and feels but also something that would hold the attention of our toddler. Having both kids entertained at the same time is the holy grail! So, when we came across the Lovevery Baby play gym, we knew it was a must. It’s larger than most play gyms so it can easily accommodate both kiddos and is made using sustainable wood instead of plastic – so, it will sustain the wear and tear of toddlers and babies. Our favorite thing about it though is they have designed the mat based on research about what best stimulates babies at different stages during the first year of their lives. With all different activities and accessories, there are plenty of opportunities for your toddler to play and engage with their younger sibling!