Each plaything in The Looker is especially designed for your newborn, who is experiencing the sights, sounds, and sensations of the outside world for the very first time ❤️
Your baby can see about 8-14 inches from their face, and they view the world in shades of black, white, and gray. That’s why this first Play Kit features high contrast, black and white objects. Images your baby can distinguish from the blurriness of the world around them are helpful as their eyes begin to work together, focus, adjust to light, and process color.
The Play Guide that comes with The Looker has step-by-step instructions and suggestions for how to use the playthings in the box. It starts with a specific developmental snapshot, including the motor, cognitive, and language skills your newborn is already hard at work to build. We’ve also included some activities for daily life, including suggestions for baby massages, tummy time, and skin-to-skin bonding.
Join Lovevery CEO and cofounder Jessica Rolph as she explains The Looker Play Kit for your newborn in Weeks 0-12.
The Looker Play Kit
Two sides provide months of visual exploration and focus at diaper time
The perfect Play Gym and stroller accessory: switch, hang, and separate the links for new sensory exploration.
Simple Black & White Card Set
Babies are riveted by high contrast images in the early months
Standing Card Holder
Make tummy time more fun wherever you are—folds for easy storage
Complex Black & White Card Set
As your baby’s vision develops, they’ll become interested in more complex patterns
Black & White Mittens
Promote hand discovery, hand control, and body awareness
Baby’s first book made with sustainably harvested wood
Silicone Rattle with Removable Ball
Perfect for grasping—and learning how to track moving objects and sounds
Play Guide for Weeks 0–12
Ways to play, expert tips, development information, and at-home activity ideas during weeks 0–12
Add the Book Bundle
to The Looker Play Kit
‘What Do You See, Baby?’ Board Book
Captivate your baby with high-contrast black-and-white images—just right for their developing eyesight.
‘High Contrast, Baby!’ Board Book
Explore high-contrast geometric shapes for visual development and begin building language comprehension.
Wall Decals (Set Of 7)
Charming high-contrast removable wall decals hold your baby’s attention during diaper changes or play time.
Learn about Book Bundles, more Lovevery stories for, and inspired by, your growing child.
The Looker Play Kit
The Looker Play Kit welcomes your newborn with tools to help them process the world around them and build brand new brain connections with high-contrast and black-and-white Playthings.Learn more
12 - 48 Months
0 - 12 Months
Inspire an early love of reading with Lovevery Book Bundles
Lovevery is thrilled to announce its new Book Bundles for Play Kits subscribers. We’re excited for you and your child to discover your new favorite books together.
0 - 12 Weeks
Yes, your teeny newborn needs tummy time. But why?
The American Academy of Pediatrics recommends tummy time starting in the first week. Here are some tips for newborn tummy time.
0 - 12 Weeks
Why black and white is so riveting to your newborn
High-contrast images build rich neural networks in your baby’s brain. Learn how their vision is developing right now.