Updated Lovevery Play Kits featuring larger, more complex developmental Playthings—plus, a new subscriber-only shop

After play studies, weeks of in-home testing, and thousands of customer surveys, we are excited to announce our updated Play Kits for one-year-olds. We’ve included fewer small items and books, but more of the large developmental toys Lovevery is known for ❤️
Here are the new Play Kits:
What is the Subscriber Shop?
The Subscriber Shop provides access either to the items in the prior versions of the Play Kits or to the new items in the updated kits.
Anyone who received an updated Play Kit has access to purchase the original Playthings in The Subscriber Shop. After each Kit ships throughout this updated one-year-old subscription year, you will receive an email with a link to the Subscriber Shop. That shop will include additional items and books you can purchase from the prior versions of each Kit. We appreciate your patience over the coming weeks as we catch up to demand.

In a few months, when my child is ready for them, will I still be able to get the items that have been removed from these Kits?
Yes. For example, if your child is 13 months old and you have been looking forward to receiving Quinn in the Companion Play Kit (22-24 months), you will have an opportunity to purchase the Quinn doll in the Subscriber Shop. After your Companion Kit ships, you will receive an email with access to the original Playthings. The Subscriber Shop is here to stay, and will continue to offer additional age-appropriate items from the prior versions of The Play Kits.
Which Playthings and books are available for each Play Kit in the Subscriber Shop?
Updated:
- ‘Bedtime for Zoe’ Board Book
- Organic Bunnies in a Felt Burrow
- Wooden Coin Bank Set
Original:
- ‘Big & Little’ Mini Board Book
- ‘Colorful Foods’ Board Book
- ‘Messy & Clean’ Mini Board Book
- Nesting Felt Baskets
- Organic Cotton Rainbow Ball
- Organic Cotton Watercolor Ball
- Purple Felt Ball
- Stella and Her Speedster
- Where is Crew’s Shoe?’ Board Book
Updated:
- Community Garden Puzzle
- Wooden Stacking Peg Board
Original:
- Friends of All Shapes Puzzle
- It’s Me! Mirror
- Mouse in an Organic Cotton Sleep Sack
- Organic Cotton Big Kid Ball
- Simon Says Cube and Cards
- ‘Things I Can Do’ Board Book
Updated:
- Bea Gets a Checkup’ Board Book
- Count & Slide Ring Chute
- Geo Shapes Puzzle
Original:
- ‘Bedtime for Zoe’ Board Book
- ‘Being Silly’ Mini Board Book
- Community Garden Puzzle
- Hide & Seek Balls
- ‘Leo and Melody at the Farm’ Board Book
- ‘Many & Few’ Mini Board Book
- Wooden Stacking Peg Board
Updated:
- Wooden Posting Stand
Original:
- Bea Gets a Checkup’ Board Book
- Carry-Along Kit
- Large Nesting Stacking Dripdrop Cups
- Little Quinn
Is the Subscriber Shop here to stay?
Yes—we are so excited to offer this special option as a benefit to our subscribers moving forward. After each of your Play Kits ships, you will have exclusive access to the Lovevery Playthings and books you can’t find anywhere else ❤️
Can I buy multiples of an item in the Subscriber Shop? I wanted to have an extra copy of a book for grandma’s house.
We’re so happy you’re excited about the products, and you are welcome to order one of each item—each item is limited to one per customer. This policy helps make sure as many Lovevery Play Kit subscribers have access to the Playthings and books in the Subscriber Shop as possible.
Can I return to the same Subscriber Shop once I’ve ordered something?
You can visit the Shop as many times as you like, but can only place an order once—you will no longer have access to the Subscriber Shop after you’ve placed your order. You can choose from products specific to your most recent Play Kit. Once your next one-year-old Play Kit ships, you will have access to the Subscriber Shop again to order Playthings specific to that Kit.
When will my items ship?
Ship dates for specific items vary based on inventory. For Playthings and books on backorder, the ship dates are indicated on the product page. Regardless of when your items ship, your card will be charged at checkout.
These updated Play Kits do look really cool. Can you tell me more about them?
We thoughtfully updated each Play Kit to provide a combination of stage-appropriate play essentials that your child will love. Each updated Play Kit prioritizes larger, wood-based Playthings with broader developmental value. As always, they’re designed in house with a team of child development experts, and you won’t find them anywhere else.
The Babbler: Months 13–15

- Slide and Seek Ball Run: Balls roll down and disappear into a wooden box—a fun lesson in object permanence
- Bunnies in a Felt Burrow: Practice bilateral coordination and containment with a set of sweet furry friends
- Flexible Wooden Stacker: Learn how things fit together with these colorful stacking rings
- Circles of Friends Puzzle: A series of circles is the right challenge for your toddler at this stage
- Wooden Coin Bank and Coins: Manipulating wooden coins into the slot is a fine motor activity your child will obsess over
- Carrot Lid with Carrots for the Wooden Coin Bank: Planting, posting, and picking for visual spatial practice and pretend play
- Posting Lid for the Wooden Coin Bank: Use household items like Q-Tips® to challenge your toddler’s fine motor precision and persistence
- ‘Bedtime for Zoe’ Board Book: Ease into bedtime—an introduction to routine, sequence, and time
- Play Guide for Months 13, 14, 15: Ideas for how to play during this stage, backed by all the research you don’t have time to read
The Pioneer: Months 16–18

- Race & Chase Ramp: Explore motion and direction with our unique side-by-side racing ramp
- Community Garden Puzzle: Practice pincer grasp and orient organic shapes; your child’s first nature puzzle
- ‘Max and Nana Go to the Park’ Board Book: What happens when you get hurt? A story about learning to process and manage emotions
- Threadable Bead Kit: Challenge your toddler to practice using both hands with this fun fine motor activity
- Drawstring Bag: An organic cotton bag for keeping the bead kit tidy
- Wooden Stacking Peg Board: Fit small objects into small spaces while building colorful towers
- Fuzzy Bug Shrub: Coordinate both hands to pull, stick, and hide the Velcro critters
- Play Guide for Months 16, 17, 18: Ideas for how to play during this stage, backed by all the research you don’t have time to read
The Realist: Months 19–21

- The Lockbox: Tinkering with mechanical thinking all on their own—and perfectly portable for problem-solving with little hands
- Count & Slide Ring Chute: How many rings go in before one slides down?
- Geo Shapes Puzzle: A 3-D puzzle to practice cradling and nesting complex shapes
- ‘Bea Gets a Checkup’ Board Book: Going to the doctor can be fun—as long as we’re prepared!
- Quilted Critter Pockets: Matching and tucking the organic cotton critters takes focus, dexterity, and tenacity
- Really Real Flashlight: The perfect size for indoor and outdoor exploration
- Grooved Pitcher & Glass: A Montessori classic we’ve perfected—pouring practice helps develop hand and eye control
- Play Guide for Months 19, 20, 21: Ideas for how to play during this stage, backed by all the research you don’t have time to read
The Companion: Months 22–24

- Wooden Posting Stand: A 3-D puzzle to encourage hand-eye coordination and build problem-solving strategies
- Mosaic Button Board: Work on fine motor strength while making three-dimensional art
- ‘Graham Turns Two’ Board Book: Help make sense of the big feelings that come with turning two
- Transfer Tweezers & Felt Stars: Pick up these felt stars—a fine motor pincer activity
- Montessori Animal Match: A Montessori sorting game for learning about similarities and differences
- Drawstring Bag: An organic cotton bag for putting away the animals and wood tiles
- The Buckle Barrel: Keep busy with no-pinch buckles while building hand strength and practicing bilateral coordination on this organic pillow
- Chunky Wooden Jigsaw Puzzle: A puzzle that’s easy to hold—and a challenge to solve
- Play Guide for Months 22, 23, 24: Ideas for how to play during this stage, backed by all the research you don’t have time to read
What is your process for updating the Play Kits?
Customer feedback is central to our product and Play Kit updates. Both quantitative and qualitative data—as well as in-home play studies—inform our design process.
Quantitative Data: Thousands of survey responses from subscribers inspired our one-year-old Play Kit update. Look for a survey in your email after every fourth Play Kit; we would love to hear what you think.
Qualitative Data: Prior to COVID-19, Lovevery CEO Jessica Rolph and our Senior Director of Customer Experience visited both current and former subscribers in several major cities. They asked parents what their children were enjoying most about the products, how they used the Play Guides, and which activities they loved best. Through this process, we learned how subscribers felt about their child’s at-home learning with Lovevery. Overall, the feedback supported moving away from a collection of smaller items and books towards fewer, larger Playthings spanning broader development windows.
Play Studies: As we considered these insights, we worked with our product design team and child development experts to update some of the items in the Play Kits. We created prototypes in our Boise office and conducted numerous play studies with local families in their homes. To ensure that the challenge was at just the right level, we analyzed videos of children playing and noted how the test items helped develop their skills. Prototypes were refined again and again through many rounds of play study testing.
I want to be sure you hear my feedback. How can I help be a part of this process?
We are developing a customer panel and would love to have you join us. We will be reaching out to subscribers in the coming weeks over email and social media.
Are you going to continue to update The Play Kits?
We are constantly working to improve our products—we are listening to you and grateful for your feedback on product surveys. We also know that you would like advance notice about changes to the Play Kits; we are committed to letting you know prior to launching updated Kits.
In this post

The Play Kits
Staged-based play essentials: designed by experts, built for babies and toddlers up to age 3.
Learn moreKeep reading

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Cap twist-off board
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Pipe cleaners and Wiffle Balls
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Velcro dot craft sticks
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Pop-up paper tunnels
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DIY Balloon Tennis
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Toilet Paper Roll Crafts
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DIY Popsicle Stick Color Pockets
DIY popsicle stick color pockets | Lovevery

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Toddler Balloon Play
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Painting with Nature
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Pom poms and tubes
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Pom pom and pitcher sensory bin
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DIY ball chute box
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Painting with An Egg
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Easter rock painting and rock hunt
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Sing along with Lovevery on Spotify
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Welcome to The Babbler Play Kit for months 13-15
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16 - 18 Months
Welcome to The Pioneer Play Kit for months 16-18
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19 - 21 Months
Welcome to The Realist Play Kit for months 19-21
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Welcome to The Companion Play Kit for months 22-24
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3 easy pincer grasp activities for toddlers
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Month 18: Introducing the Wooden Stacking Peg Board—the Montessori way
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Month 16: Rethinking milestones—when to relax and when to talk to your pediatrician
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Month 16: When should my child be able to stack 6 building blocks?
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13 - 15 Months
Month 14: 5 ways for your toddler to (safely) play with small objects
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Month 13: Your toddler’s on top of the world when they make you laugh
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Month 13: There’s no such thing as bad weather, just bad clothing
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13 - 15 Months
Month 13: Stacking, nesting, and matching—when do they happen?
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19 - 21 Months
Month 21: Clean up, clean up, everybody, everywhere
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Month 20: Picture book project! 🌈 Preserving your toddler’s first words
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Month 20: Kicking, biting, and hitting: understanding and responding to your toddler’s tantrums
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19 - 21 Months
Month 20: The toddler game of who, what, where, why, how?
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19 - 21 Months
Month 19: We asked 4 professionals what they wished toddler parents would do more—their answers are here
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Month 19: The magical teaching powers of words like “humongous”
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16 - 18 Months
Month 18: 4 concepts your toddler’s brain is ready for now
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16 - 18 Months
Month 18: Why “you worked so hard” beats “you’re so smart”
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16 - 18 Months
Month 17: First, next, then—giving your toddler comfort and structure
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19 - 21 Months
Month 20: 8 ways toddlers start to talk between 18 and 24 months
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19 - 21 Months
Month 21: The earlier, the better: math is already developing in your toddler’s brain
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19 - 21 Months
Month 21: 5 ways to play the pom pom way
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19 - 21 Months
Month 21: The Montessori activity you already have in your house
Develop your toddler's fine-motor skills and concentration in a fun new way with items you probably already have at home.

22 - 24 Months
Month 22: Don’t buy that gorgeous wooden play kitchen just yet, by Lovevery CEO Jessica Rolph
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22 - 24 Months
Month 22: Ice, ice, baby—try these easy science activities
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22 - 24 Months
Month 22: 4 funky ways to make music a part of your toddler’s life
Music is a great way for toddlers to express creativity. Lovevery provides 4 fresh ways to make music a part of your child's life.

22 - 24 Months
Month 22: Is squashing bugs OK? 5 environmental lessons your toddler can learn now
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22 - 24 Months
Month 23: Make me a match—Understanding your toddler’s matching skills
Matching images, objects, colors, and sound builds a toddler's pattern recognition and visual and short-term memory. Learn how matching skills progress.

22 - 24 Months
The better way to help your toddler learn colors
Lovevery shares the techniques discovered by Stanford University that pinpoint a new, effective way to teach young children about colors.

22 - 24 Months
Month 23: A whole new era of pretend play just started
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22 - 24 Months
Month 23: The pincer grasp is not just for babies
Learn why practicing the pincer grasp can help your child succeed in school and beyond by developing their fine motor skills and hand strength.

22 - 24 Months
Month 24: Why labeling your toddler’s intense feelings can actually help calm them down
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13 - 15 Months
Month 14: Squirming and grabbing pages: what reading looks like at this age
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13 - 15 Months
Month 15: Rotating toys the Montessori way = better, deeper play
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13 - 15 Months
Month 15: Pull toys are classic for a reason
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16 - 18 Months
Month 18: It’s okay to cry—letting our children know they can feel sad
It’s a fact of life: babies and toddlers cry. Here are some ways to help your toddler work through big feelings.

13 - 15 Months
Month 15: The do’s and don’ts of saying “no” 😉
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13 - 15 Months
Month 15: 4 early gravity lessons
They drop it, you pick it up, they drop it again. There is nothing toddlers love more than playing with gravity. Here are four experiments to try.

16 - 18 Months
Month 16: Collecting and transporting
Walking while carrying or pushing an object requires significant coordination and motor skills. Learn how pushing and transporting benefit your toddler.

16 - 18 Months
Month 16: Throwing and rolling and flinging, oh my! How to support your baby’s love of making balls move
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16 - 18 Months
Month 17: 17 ideas for screen-free play, by Lovevery CEO Jessica Rolph
If you dread toddler travel, the first step toward a less stressful experience might be to reframe how you think about it. Here are 17 ideas to get you started.

16 - 18 Months
Month 18: When will my toddler learn to sort?
Sorting is the beginning of pattern recognition, a foundational math skill. Here are some ways to practice sorting with your toddler.

13 - 15 Months
Month 15: Embrace this mindset and time with your toddler gets 100 times better, by Lovevery CEO Jessica Rolph
The key to cutting down on frustration for both you and your toddler is to redefine what it means to get things done. These five mantras will help you do that.

13 - 15 Months
Month 12: Abracadabra! The magic behind Montessori toy introduction
Watch Lovevery CEO Jessica Rolph and Montessori expert Jody Malterre introduce the Flexible Wooden Stacker and show the developmental concepts it supports.

19 - 21 Months
Month 19: What should my toddler’s art look like right now?
More than anything, toddler art is a sensory exploration involving fine and gross motor movement. Here are the stages of toddler drawing development.

19 - 21 Months
Month 19: 4 signs toddlers understand language even if they aren’t talking much yet
Your toddler likely understands more than they can say. Here are 4 ways your toddler is communicating without words.

16 - 18 Months
The case for messy sensory play: ideas for right now
In order for any of your child's individal senses to give them meaningful information about the world, they need to be linked in the brain—this is the case for getting messy.

13 - 15 Months
Month 14: “Where’s your belly?” When toddlers start to identify parts of their body
Your toddler's self-awareness is growing, and they may soon recognize their own face in the mirror. Here's how to help them begin to learn the parts of their body.

13 - 15 Months
Month 14: “Throw the ball to Mama”—what’s up with the third person, anyway?
Do you speak to your toddler in the third person? "Illeism" may help your toddler develop their language skills until they understand pronouns.

13 - 15 Months
Month 13: Art, science, and fine motor: water play checks all the boxes
Water play helps toddlers create art, learn science, and develop fine motor skills. Here are 10 water play activities you can do with your toddler.