Updated Lovevery Play Kits featuring larger, more complex developmental Playthings

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After play studies, weeks of in-home testing, and thousands of customer surveys, we are excited to announce our updated Play Kits for one-year-olds. We’ve included fewer small items and books, but more of the large developmental toys Lovevery is known for ❤️

Here are the new Play Kits:

These updated Play Kits do look really cool. Can you tell me more about them?

We thoughtfully updated each Play Kit to provide a combination of stage-appropriate play essentials that your child will love. Each updated Play Kit prioritizes larger, wood-based Playthings with broader developmental value. As always, they’re designed in house with a team of child development experts, and you won’t find them anywhere else.

The Babbler: Months 13–15

• Slide and Seek Ball Run: Balls roll down and disappear into a wooden box—a fun lesson in object permanence
• Bunnies in a Felt Burrow: Practice bilateral coordination and containment with a set of sweet furry friends
• Flexible Wooden Stacker: Learn how things fit together with these colorful stacking rings
• Circles of Friends Puzzle: A series of circles is the right challenge for your toddler at this stage
• Wooden Coin Bank and Coins: Manipulating wooden coins into the slot is a fine motor activity your child will obsess over
• Carrot Lid with Carrots for the Wooden Coin Bank: Planting, posting, and picking for visual spatial practice and pretend play
• Posting Lid for the Wooden Coin Bank: Use household items like Q-Tips® to challenge your toddler’s fine motor precision and persistence
• ‘Bedtime for Zoe’ Board Book: Ease into bedtime—an introduction to routine, sequence, and time
• Play Guide for Months 13, 14, 15: Ideas for how to play during this stage, backed by all the research you don’t have time to read

The Pioneer: Months 16–18

• Race & Chase Ramp: Explore motion and direction with our unique side-by-side racing ramp
• Community Garden Puzzle: Practice pincer grasp and orient organic shapes; your child’s first nature puzzle
• ‘Max and Nana Go to the Park’ Board Book: What happens when you get hurt? A story about learning to process and manage emotions
• Threadable Bead Kit: Challenge your toddler to practice using both hands with this fun fine motor activity
• Drawstring Bag: An organic cotton bag for keeping the bead kit tidy
• Wooden Stacking Peg Board: Fit small objects into small spaces while building colorful towers
• Fuzzy Bug Shrub: Coordinate both hands to pull, stick, and hide the Velcro critters
• Play Guide for Months 16, 17, 18: Ideas for how to play during this stage, backed by all the research you don’t have time to read

The Realist: Months 19–21

• The Lockbox: Tinkering with mechanical thinking all on their own—and perfectly portable for problem-solving with little hands
• Count & Slide Ring Chute: How many rings go in before one slides down?
• Geo Shapes Puzzle: A 3-D puzzle to practice cradling and nesting complex shapes
• ‘Bea Gets a Checkup’ Board Book: Going to the doctor can be fun—as long as we’re prepared!
• Quilted Critter Pockets: Matching and tucking the organic cotton critters takes focus, dexterity, and tenacity
• Really Real Flashlight: The perfect size for indoor and outdoor exploration
• Grooved Pitcher & Glass: A Montessori classic we’ve perfected—pouring practice helps develop hand and eye control
• Play Guide for Months 19, 20, 21: Ideas for how to play during this stage, backed by all the research you don’t have time to read

The Companion: Months 22–24

• Wooden Posting Stand: A 3-D puzzle to encourage hand-eye coordination and build problem-solving strategies
• Mosaic Button Board: Work on fine motor strength while making three-dimensional art
• ‘Graham Turns Two’ Board Book: Help make sense of the big feelings that come with turning two
• Transfer Tweezers & Felt Stars: Pick up these felt stars—a fine motor pincer activity
• Montessori Animal Match: A Montessori sorting game for learning about similarities and differences
• Drawstring Bag: An organic cotton bag for putting away the animals and wood tiles
• The Buckle Barrel: Keep busy with no-pinch buckles while building hand strength and practicing bilateral coordination on this organic pillow
• Chunky Wooden Jigsaw Puzzle: A puzzle that’s easy to hold—and a challenge to solve
• Play Guide for Months 22, 23, 24: Ideas for how to play during this stage, backed by all the research you don’t have time to read

What is your process for updating the Play Kits?

Customer feedback is central to our product and Play Kit updates. Both quantitative and qualitative data—as well as in-home play studies—inform our design process.

Quantitative Data: Thousands of survey responses from subscribers inspired our one-year-old Play Kit update. Look for a survey in your email after every fourth Play Kit; we would love to hear what you think. 

Qualitative Data: Prior to COVID-19, Lovevery CEO Jessica Rolph and our Senior Director of Customer Experience visited both current and former subscribers in several major cities. They asked parents what their children were enjoying most about the products, how they used the Play Guides, and which activities they loved best. Through this process, we learned how subscribers felt about their child’s at-home learning with Lovevery. Overall, the feedback supported moving away from a collection of smaller items and books towards fewer, larger Playthings spanning broader development windows.

Play Studies: As we considered these insights, we worked with our product design team and child development experts to update some of the items in the Play Kits. We created prototypes in our Boise office and conducted numerous play studies with local families in their homes. To ensure that the challenge was at just the right level, we analyzed videos of children playing and noted how the test items helped develop their skills. Prototypes were refined again and again through many rounds of play study testing. 

I want to be sure you hear my feedback. How can I help be a part of this process?

We are developing a customer panel and would love to have you join us. We will be reaching out to subscribers in the coming weeks over email and social media. 

Are you going to continue to update The Play Kits?

We are constantly working to improve our products—we are listening to you and grateful for your feedback on product surveys. We also know that you would like advance notice about changes to the Play Kits; we are committed to letting you know prior to launching updated Kits.