Experience the joy of learning through play
Designed by experts for your
child's developing brain

Explore The Play Kits by Age
Over 5 million Play Kits shipped
Thousands of trusted reviews from people like you

18543 Reviews
The Wall Street Journal

Keep little fingers busy and growing minds stimulated with toys that stand out from the dime-a-dozen plastic playthings.

Lots of work on basic capabilities this morning

Mark Zuckerberg
@zuck
My daughter loves the thinker playkit!! Her favorite items in the kit are the wooden peg dropper, the opposite balls, and the baby doll! She claps everytime she drops the wooden pegs in the hole!!

Stacy Y.
Verified Buyer


Billie Lourd
@praisethelourd
theSkimm’

These ingenious play kits take the stress out of choosing age-appropriate products, and they’re beautiful to boot.

I’m very happy I bought these toys! I put all the other mess of toys away when our set arrived. He’s been playing non stop with these toys for weeks and I’ve already seen improvement in his fine motor skills!

Jace T.
Verified Buyer

Our award-winning Play Kits include:
- Playthings and books delivered every 2-3 months
- Ways to play that age-up with your child
- Week-by-week developmental tips and activity ideas
Our award-winning Play Kits include:
- Playthings and books delivered every 2-3 months
- Ways to play that age-up with your child
- Week-by-week developmental tips and activity ideas

Free shipping, easy returns, cancel or skip any time


Free shipping, easy returns, cancel or skip any time
Invest now for the greatest impact on your child’s future
90%
Ninety percent of your child's physical brain growth occurs by age 5.
We’re obsessed with building the best.
Built for safety and tested through hundreds of hours of play studies
Proven in the real world with millions of families
Made with the premium, natural materials you would choose for your child
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