Experience the joy of learning through play
Designed by experts for your
child's developing brain
Explore The Play Kits by Age
Over 5 million Play Kits shipped
Thousands of trusted reviews from people like you
18543 Reviews
The Wall Street Journal
Keep little fingers busy and growing minds stimulated with toys that stand out from the dime-a-dozen plastic playthings.
Lots of work on basic capabilities this morning
Mark Zuckerberg
@zuck
My daughter loves the thinker playkit!! Her favorite items in the kit are the wooden peg dropper, the opposite balls, and the baby doll! She claps everytime she drops the wooden pegs in the hole!!
Stacy Y.
Verified Buyer
Billie Lourd
@praisethelourd
theSkimm’
These ingenious play kits take the stress out of choosing age-appropriate products, and they’re beautiful to boot.
I’m very happy I bought these toys! I put all the other mess of toys away when our set arrived. He’s been playing non stop with these toys for weeks and I’ve already seen improvement in his fine motor skills!
Jace T.
Verified Buyer
Our award-winning Play Kits include:
Playthings and books delivered every 2-3 months
Ways to play that age-up with your child
Week-by-week developmental tips and activity ideas
Invest now for the greatest impact on your child’s future
90%
Ninety percent of your child's physical brain growth occurs by age 5.
We’re obsessed with building the best.
Built for safety and tested through hundreds of hours of play studies
Proven in the real world with millions of families
Made with the premium, natural materials you would choose for your child
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